Case study

Baidyanath Ayurveda

Unlocking Efficiency Across Every Herb, Batch & Store

  • Client: Baidyanath
  • Industry: FMCG, Ayurveda & Herbal Products
  • Region: India
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Summary

Baidyanath, a leading Ayurveda FMCG giant, engaged Orane to evaluate and transform its SAP ecosystem. Through a detailed system audit, Orane identified gaps across finance, procurement, sales, manufacturing, and quality. Using Orane’s FMCG Digital Framework and innovation accelerators, the team delivered quick-win fixes, process enhancements, automation, and a robust AMS model to streamline operations and support Baidyanath’s large-scale FMCG workflows.

Key Results

  • Comprehensive SAP system review across Finance, Sales, MM, PP & QM
  • Identified and resolved critical gaps using Orane FMCG Innovation Framework
  • Delivered automation for GST, e-Invoicing, quality, and supply chain integration
  • Enabled B2B commerce, DMS integration, and multi-vendor supply chain visibility
  • Established SLA-driven AMS with continuous optimization & innovation support

Client Snapshot

Employees: Large FMCG manufacturing & distribution workforce
Branches: Pan-India factories, warehouses & distribution network
Solutions Delivered (Features):

  • GST, e-Invoice & compliance automation
  • Finance innovations: aging reports, interest calculation, payment advice
  • DMS & B2B commerce integration for distributors
  • FMCG pricing integration
  • Material management innovations (stock aging, batch duplication control)
  • PP & QM innovations (equipment creation, inspection plan fixes, PM scheduling)
  • Data quality, governance & risk management
  • AMS with 8×5 support + 24×7 on-call

Engagement Type: SAP System Review, Innovations + Managed Support
Implementation Duration: Multi-phase AMS & enhancement engagement

The Challenge

  • Missing financial reports (aging, confirmations) affected month-end accuracy and audit readiness.
  • FMCG pricing, DMS, and e-commerce workflows lacked automation and connectivity.
  • Inventory issues such as stock aging and duplicate batches caused operational inefficiencies.
  • Maintenance orders and PM schedules failed due to configuration inconsistencies.
  • Inspection plans did not replicate across company codes, impacting quality standards.
  • No standardization or automation across supply chain, finance, and quality processes.
  • Weak governance and control mechanisms led to compliance risks and inconsistent operations.
Challenges

The Solution

Solution
  • Automated GST, e-invoice, digital signature, aging, interest & reconciliation workflows.
  • Integrated FMCG pricing, DMS, B2B commerce, and e-commerce cockpit with bulk upload.
  • Implemented stock aging, PM schedule fixes, and batch duplication restrictions.
  • Corrected inspection plan replication & maintenance order closure across entities.
  • Introduced SLA-driven AMS with 8×5 support, on-call assistance & job monitoring.
  • Established Baidyanath Knowledge Academy to strengthen SAP adoption and capability.
  • Rolled out COE-based roadmap and stabilization team for continuous improvements.

Business Benefits

  • Stronger compliance through automated GST, e-Invoice & signature workflows.
  • Faster month-end closing with aging, interest, and reconciliation automation.
  • Higher sales & distribution efficiency via DMS, pricing engine & e-commerce integration.
  • Improved inventory accuracy with stock aging & batch controls.
  • Better maintenance reliability by fixing PM schedules & order closures.
  • Standardized quality processes through automated inspection plans.
  • Strengthened governance, KPIs & risk control with ITIL-based AMS.
  • Enhanced operational efficiency across finance, supply chain, production & procurement.
  • Future-ready digital backbone for Baidyanath’s FMCG transformation.
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