Case study

Blackberrys Fashion

Forecasting Fashion with Digital Precision

  • Client: Blackberrys Fashion
  • Industry: Retail Fashion & Apparel
  • Region: India
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Summary

Blackberrys partnered with Orane to modernize procurement and store replenishment processes through SAP BTP-led extensions. The solution ensured real-time inventory insights, faster approvals, and demand-aligned stock planning across a rapidly scaling retail footprint.

Key Results

40% faster procurement approval turnaround
Real-time inventory sync across store network
• Shift from reactive to forecast-driven replenishment
• Higher agility in seasonal launch & assortment planning
• Improved vendor coordination and visibility into PO lifecycle

Client Snapshot

Stores: 300+ premium outlets across India
Operations: Multi-seasonal retail distribution
Solutions Delivered:
• SAP BTP procurement visibility enhancements
• Real-time store–HQ stock synchronization
• Automated PO approvals & reorder triggers
• Vendor communication digitization
Engagement Type: Enhancements + AMS
Duration: Multi-phase rollout program

The Challenge

• Frequent stock mismatches leading to lost sales in top SKUs
Approval bottlenecks delaying new assortments & seasonal pushes
• No analytics-driven demand forecast or replenishment triggers
• Manual communication slowing purchase lifecycle
• Stores lacked visibility into expected stock arrival timelines

Challenges

The Solution

Solution

Unified PO command center for visibility into order progress
• Automated procurement approvals based on rules & thresholds
• Real-time stock synchronization → faster replenishment cycles
• Demand insights integrated into supply planning
• Smooth store onboarding with guided workflows and dashboards
• Stronger master data governance & process discipline enforced

Business Benefits

• Significant reduction in stockouts improving conversion & revenue
• Faster seasonal release execution enabling better fashion responsiveness
• Higher planning accuracy → lower excess inventory
• Better operational control and communication between store & HQ
• Improved vendor relationships thanks to predictable timelines
• Scalable backbone supporting store network expansion

 

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