BIBA
Empowering Style with Smarter Operations
- Client: BIBA
- Industry: Retail, Apparel & Fashion
- Region: India
Summary
BIBA, a leading Indian ethnic fashion brand, partnered with Orane to stabilize and enhance its SAP landscape through AMS, new retail modules, analytics, and omnichannel process improvements. Orane delivered automation, integrated data models, faster reporting, and improved customer experience across physical and digital channels.
Key Results
- 20% reduction in downtime with continuous AMS
- 25% faster month-end closure
- 12% increase in repeat customers through omnichannel integration
- Real-time analytics across sales, inventory & customer behavior
- Automated lifecycle tracking & markdown optimization
Client Snapshot
Employees: Large retail & warehouse workforce
Branches: PAN-India stores + e-commerce channels
Solutions Delivered:
- SAP AMS (L1–L3 support)
- Process optimization across MM, SD, FI, Retail
- SAP Analytics Cloud dashboards
- Online + offline order integration
- Automated procurement workflows
- Promotions, markdowns & lifecycle analytics
- Supplier collaboration improvements
Engagement Type: AMS + Enhancements + Retail Optimization
The Challenge
- Manual reporting, reconciliation, and month-end processes caused delays and reduced financial accuracy.
- Scattered data across multiple systems limited real-time visibility and decision-making.
- Managing online + offline sales orders created inconsistencies and slowed fulfillment.
- Procurement and vendor delays impacted inventory availability and planning.
- Separate e-commerce and store systems created fragmented customer experiences.
- Poor visibility into product life cycles led to inefficient stock management and late markdown decisions.
- Complex assortment and pricing variations across stores caused inconsistencies.
- Promotions and markdowns were manual, reducing agility and resulting in missed sales opportunities.
The Solution
- Continuous monitoring reduced downtime and ensured smoother operations.
- Proactive fixes and maintenance improved overall system performance and productivity.
- Enhanced internal SAP capability through knowledge transfer and training.
- Reduced procurement lead times and improved supplier collaboration for better inventory control.
- SAP Analytics Cloud delivered real-time visibility across sales, stock, and customer data.
- Automation cut month-end closure times by 25% and improved financial accuracy.
- Improved order accuracy and fulfillment speed across online and store channels.
- Unified omnichannel operations increased customer engagement and repeat purchases.
- Real-time product lifecycle insights enabled smarter markdowns and better stock turnover.
Business Benefits
- 20% reduction in downtime
- 25% faster month-end closing
- 15% increase in promotional sales
- Better stock turnover & lifecycle management
- 12% increase in repeat customers
- 15% shorter lead times & better supplier relations
- Improved order accuracy & fulfilment speed
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