SAP-Integrated B2B visibility
Delivered with Orane Consulting across India, Africa, and the Middle East.
Orane’s Customer Engagement Portal (CEP) is a visibility-first platform that extends SAP into your distributor, dealer, and retailer ecosystem. It provides real-time transparency across inventory, sales, claims, schemes, and collections while enabling predictive sales planning, loyalty programs, and gamification. With CEP, enterprises move beyond transactions to true B2B engagement.
Overview – Digitize the Extended Value Chain
The Customer Engagement Portal bridges the gap between SAP ERP and your partner ecosystem. Unlike traditional DMS solutions that focus only on transactions, CEP delivers end-to-end visibility, analytics, and engagement — giving CXOs, sales leaders, and partners the insights they need to drive growth.
With real-time dashboards, predictive forecasts, automated claims, and integrated financials, CEP empowers organizations to:
- Monitor inventory and sales at primary, secondary, and tertiary levels.
- Plan more effectively with demand forecasts and sales performance insights.
- Increase partner trust through transparent ledgers, claims, and promotions.
- Drive adoption with mobile-first design, loyalty points, and gamification.
Business Challenges We Solve
No visibility
No visibility into secondary and tertiary sales & distributor stock.
Delayed reporting
Delayed financial reporting and working capital surprises at month-end.
Claim disputes
Claim and scheme disputes due to manual tracking.
Siloed data
Siloed DMS/SFA with duplicate master data and poor integration.
Lacking forecasting
Lack of compliance with GST/e-invoicing and statutory requirements.
Weak engagement
Weak partner engagement beyond basic ordering and invoicing.
Business Benefits
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Single Version of Truth →
Real-time integrated view of sales, inventory, claims, and collections.
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Forecast-Driven Planning →
Predict demand, track scheme utilization, and reduce stockouts.
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Boosted Sales Execution →
Gamification and planning tools for proactive target achievement.
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Improved Partner Trust →
Transparent ledgers, scheme visibility, and fast claim settlement.
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Finance Automation →
Bank reconciliation, ledgers, and working capital dashboards in real time.
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Multi-Company, Multi-Region Ready →
Supports complex business structures out-of-the-box.
Why Orane for CEP?
SAP-Integrated Visibility: CEP is built to work natively with SAP for real-time updates.
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Industry Expertise:Over 100 SAP-integrated distribution projects in FMCG, Retail, Manufacturing, Energy.
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Analytics-First Approach:CXO dashboards, predictive forecasting, and sales insights included by design.
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Engagement Layer: Loyalty, gamification, and partner broadcasts to ensure high adoption.
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Enterprise-Grade Integration: SAP CPI/PI/PO, APIs, SFTP, SQL replication for SAP and non-SAP systems.
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Scalable & Secure: Built on SAP BTP/CPI, deployable on multi-cloud and hybrid environments.
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Proven Results:Reduced claim cycle times by 70%, fulfillment accuracy improved by 60%, sales leader time savings of 60%.
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Adoption Focused:24×7 helpdesk, live training, and multilingual user support for faster onboarding.
Case Studies & Client Impact
Dashen Bank
Rattan India Power Ltd.
Lemon Tree Hotels
- White Paper
- Blogs
- Video
White Paper
White Paper 
Bridging SAP Cloud Analytics and Reporting
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10 Best Practices to Get it Right
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Blogs
Blogs
When Scale Fails: Why Cost Variance Is the Silent Killer of QSR Growth
The Growth Illusion in QSR In the quick-service restaurant (QSR) industry, growth has often been equated with scale: more outlets,…
Blogs
SAP Grow and the Mid-Market Retail Playbook: From Local Agility to Global Competitiveness
The Mid-Market Paradox Mid-market retailers and FMCG companies form the backbone of commerce across the Global South. They are close…
Blogs
Global Retail Trends 2025: Why SAP GROW Should Now Be Your Transformation Backbone
2025 is a defining year for retail and FMCG leaders. Inflation, supply chain shocks, consumer shifts, and new regulatory expectations…
Blogs
Decoding the Retail + AI Algorithm: How SAP and AI Are Powering Margin Recovery
From Margin Myths to Measurable Momentum If our previous conversation uncovered why your retail margins are leaking, this one focuses…
Blogs
When Scale Fails: Why Cost Variance Kills Growth — The CFO’s Guide to Predictive Profitability
The Scaling Chaos: The CFO Paradox Growth should empower control, not erode it — yet for most mid-market FMCG and…
Video
Frequently Asked Questions (FAQ’s)
Q1. What is Orane’s CEP?
A SAP-integrated portal for dealers, distributors, and retailers that combines transactions, forecasting, visibility, and engagement.
Q2. How is CEP different from a legacy DMS?
Legacy DMS are transaction-heavy. CEP is visibility-first with CXO dashboards, predictive analytics, loyalty, and gamification.
Q3. Does CEP integrate with non-SAP systems?
Yes — using SAP CPI/PI/PO, APIs, SFTP, and SQL replication, it connects with SFA tools and ERPs like Tally.
Q4. Who benefits from CEP?
CXOs (visibility), Sales Leaders (planning), Partners (loyalty + transparency), and Finance (collections + reconciliations).
Q5. What ROI can I expect?
Faster claim settlements, improved partner engagement, fewer stockouts, increased sales transparency, and reduced manual effort.
Transform your journey.
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Orane Consulting is a global SAP & Cloud Transformation Partner, delivering S/4HANA, BTP, SuccessFactors, Analytics, AMS, and Industry Accelerators.
With expertise in Energy & Utilities, BFSI, and Retail/CPG, we help enterprises achieve measurable business outcomes — faster ROI, cost optimization, compliance, and resilience.
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